Bk does not have much going for it to begin with. In my opinion their effort seems to always be overshadowed by the success of places like mcd's and wendy's attempt at "not being fast food." However there is one thing that is not overshadowed; bk's awful attempt at advertising. I thought it was bad enough with the creepy commercials with the burg "king" waiting for you in your bedroom, and then I saw their humorous/exploitative commercials involving "little people". Ha ha we all get it...it's a midget. Their unfortunate height level and overall pathetic demeanor usually make us laugh...but a commercial with a midget factory worker getting flicked to his death does not convince me to go eat there. However when whopper junior threatens to sell out for a buck I get hungry.
Only time I'v ever gone to bk because of an advertisement: see 3rd link below.
Take a look and try not to get creepied by the "king" and sad by the "over-worked little guy".
Marketing idea for Bk: Flash a screen of a tasty burger and say "buy one get one free"...im there.
-King; http://www.youtube.com/watch?v=fIi_WFONCgw
-Little Guy; http://www.youtube.com/watch?v=EO-nQsoTK9c&feature=related
-Where it got me; http://www.youtube.com/watch?v=s9LgxP7-bJA&feature=related
Tuesday, March 24, 2009
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